CRM software for small businesses is a technology that manages the relationship between companies and customers. This app can be used to store and manage the entire customer database and track and analyze recorded interactions within a single platform.
Using CRM tools, you can manage various essential aspects of consumer data, such as scheduling meetings, generating reports, sending emails, adding notes, and managing Public Relations (PR). All of these tasks can be accomplished with just one application.
So, if you are in need of a Customer Relationship Management application to streamline your business operations, here are the best small business CRM software that you can try.
Most Popular CRM Apps that are Suitable for Your Business
Please keep reading to the end, so you don’t miss out on important information and instructions on how to use them.
HubSpot garnered recognition in the realm of inbound marketing, assisting companies in attracting fresh users using compelling content. Moreover, HubSpot boasts a suite of comprehensive CRM tools widely regarded as exemplary.
The user experience within HubSpot is exceptionally user-friendly. The offerings of HubSpot are neatly categorized into marketing, sales, service, and CMS. The marketing component facilitates lead generation, enabling the expansion of your network and time-saving functionalities.
Furthermore, marketing automation allows for consistent engagement with your valued clientele. For marketers, HubSpot provides robust marketing analytics to gain insightful data. On the sales front, HubSpot offers an advanced CRM system alongside additional software such as a meeting scheduler.
The service segment encompasses efficient help desk management, ticketing systems, knowledge bases, and customer feedback tools. As for CMS, it facilitates seamless content management. HubSpot CRM serves as a valuable asset in delivering exceptional customer experiences. Additionally, there is the option of integrating HubSpot add-ons for Gmail or Office 365.
HubSpot CRM is available in various pricing tiers, catering to diverse needs. For instance, the starter CRM and sales package cost $40 per user.
Microsoft Dynamics CRM
Microsoft Dynamics CRM is an exceptional software solution developed by Microsoft with a primary focus on enhancing customer relationships for organizations.
While its core functionality revolves around Sales, Marketing, and Customer Service, Microsoft has positioned Dynamics CRM as an XRM platform, encouraging partners to leverage its proprietary (.NET-based) framework for customization. Over the years, it has evolved into an Analytics platform powered by CRM capabilities.
The CRM Solution empowers organizations to boost sales productivity, enhance marketing effectiveness, streamline the entire customer support chain, and gain valuable social insights, business intelligence, and a wide array of out-of-the-box functionalities.
Microsoft Dynamics CRM is a comprehensive product that ensures seamless mobile support, allowing users to access CRM applications effortlessly on their mobile devices and tablets.
Salesforce is one of the pioneering names in the realm of CRM solutions, boasting a rich history. It offers a wide range of products and modules tailored to meet diverse needs.
These encompass customer relationship management software catering to the three vital aspects: marketing, sales, and customer support. Overall, Salesforce is a robust and widely embraced CRM software suited for medium-to-large-scale operations.
Salesforce encompasses comprehensive coverage of your business processes. In terms of marketing, Salesforce provides feature-rich software for creating impactful email marketing campaigns. Additionally, it facilitates the setup of marketing automation, empowering users to streamline their marketing efforts.
Salesforce offers social media listening and posting functionalities, ensuring a holistic approach to marketing endeavors. Sales teams leveraging Salesforce benefit from excellent customer relationship management capabilities.
Moreover, the Sales Cloud module equips users with CRM software that seamlessly optimizes the sales lifecycle. Regarding customer service, Salesforce offers a range of CRM tools to create self-service resources, allowing customers to find assistance independently.
Customer support representatives can leverage Salesforce CRM contact data to provide prompt service, reducing resolution time. Salesforce proves highly effective for both lead generation and customer retention. However, there may be a slight learning curve associated with Salesforce.
Pipedrive, a CRM platform designed to amplify sales and revenue, takes its name from the concept of the sales pipeline and aims to drive sales growth.
In line with effective sales-focused customer relationship management, Pipedrive enables you to meticulously track all interactions with each customer. The platform offers software tools that ensure consistent customer satisfaction throughout the customer journey.
With a comprehensive range of features, Pipedrive facilitates efficient management of leads and ongoing deals. The platform also provides numerous automation capabilities to streamline repetitive tasks. Notably, Pipedrive distinguishes itself through its highly visual interface.
Apptivo is a feature-rich, cloud-based SaaS platform that offers a diverse range of functionalities. One of its key offerings is a highly adaptable customer relationship management solution suitable for businesses of all sizes.
The CRM software provided by Apptivo is fully customizable, allowing businesses to tailor it according to their specific requirements. The platform incorporates automation tools that streamline routine data entry and repetitive tasks.
It encompasses various stages, from customer relationship management and extending to lead conversion and sales planning. Users can access valuable analytics on their sales pipeline and other opportunity management data, empowering informed decision-making. Apptivo also facilitates seamless email integration with popular software like Google’s Gmail.
Users can leverage Apptivo’s email templates for marketing or maintain regular communication with valued customers. Additionally, the platform provides insights into competitor performance, informing businesses about the market landscape.
Those are some of the most popular CRM software for small business options that can be used to grow your small business.
Each of the above Customer Relationship Management services certainly has its own advantages and disadvantages. However, these recommendations are among the best popular applications that are worth trying.